| And once again, Chava gets to write this newsletter.
If you’ve been following Maguey Melate for a good while, you’ll know that in the last few years we’ve tried to represent the full diversity of spirits around Mexico. We try, as much as we can, to delve into every desert, forest, and mountain to spend time with the spirits that struggle to find a larger audience. This mindset is precisely what got us to Sonora.
Unlike the south of Mexico, the North tends to be significantly less touristy (except for Tijuana, Baja and Los Cabos), more industrial, and culturally opaque. Unlike places like Puebla, Michoacán, or Oaxaca, where you may be lucky enough to find a local expert who can take you on an introductory distilleries tour, in the North you are usually on your own, researching and knocking on doors from scratch. For a few years now, we have been very interested in Sonora and its Bacanora, which, to our knowledge, is the smallest Denomination of Origin in the agave context (legally, you can only use the term “Bacanora” on your label if you produced it one of the 35 recognized towns within Sonora). But where to start? At some point, we thought about touring the 35 municipalities, wishing for the best of luck.
Bacanora hits the city
Happily, more and more Bacanora started reaching Mexico City. We began to train our palates on this specific flavor profile and encountered people who could help us crack this nut, such as Javier Oroz, owner of the brand Santo Cuviso. He is one of the most active promoters of Bacanora and claims to write at least two cold emails every day, trying to convince bars worldwide to stock a bit of the Sonoran spirit. Once I asked him:
- And if they only order a bottle?
- I’ll send one lonely bottle all the way to Japan if needed.
This fabulously stubborn gentleman opened us the doors to his ranch (joven Dalton almost died of joy riding a very jumpy horse), embarked with us in a proper road trip around Sonora and introduced us to Rumaldo Flores, who is this month’s maestro for Maguey Melate. |